1. Deconstruct Your Idea on a Lean Canvas

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A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty. Eric Ries

There are no good reasons to invest money, time and more in general resources in a foggy situation

Tip

You need to be fast and learn!

• fast: resources are limited
• learn you are looking for a working plan

Tip

You need a process to quickly separate good ideas from bad ones!

But first of all: how do you plan to make money? Namely, what is your Business Model? What are the most fundamental assumptions you make?

The Lean Canvas

You Business Model in a single page diagram that you can bring everywhere

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To be successful you have to constantly balance three risks: customer, market and technical.

1. Do your customer want your product? Desirability
2. Can you monetize you product? Viability
3. Can you build your product (also beyond the technical aspects)? Feasibility

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Let's first explore these three aspects and then we will ask to our customers to validate our assumptions.